![]() New ideas emerge when you understand your customer. And your business just might get more efficient and profitable too. They need products and solutions to help them do just that. The retailers will be able to discern what is right for their business, and the seller will inevitably sell more. When product marketers address the acute challenges and opportunities for retail, and tailor their messages accordingly, they will stand out from the crowd. Just to compete in todays market, omni-channel retailers need technical infrastructure and up-to-date solutions. ![]() The majority of the product taglines and value propositions grossly □□□□ □□□□□□□□□ □□□□□□□□□ □□□□□□□□ and attributes, and after the first 100 or so, they all start to blend together and create confusion. Hundreds of SaaS products, data solutions, fin-tech co’s, and commerce platforms made my head spin. With so many impressive new technologies and solutions, it was hard not to come away more educated and informed.
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